When was the last time you checked the yellow pages for anything?
I never use the yellow pages. When I need to find a local business or restaurant, my first thought is to do a search on the internet. Everyone I know does this.
So if nobody is using the yellow pages, why do small business owners continue to spend money in this area? The answer is simple. They think this is what they are supposed to do and don’t know another way to get their message out into the marketplace.
BUT … there is another way. It is called pay-per-click advertising. Google AdWords is probably the best known pay-per-click service.
When you do a search in Google, you will notice ads on the right side of the page and at the top of the page. These are Google AdWords ads. Everytime someone clicks on the ad, you pay for that click. You could be paying 5 cents or $20 for the click. You get to determine what you pay.
With pay-per-click, you also get tools that allow you to track your results. Good luck doing that with traditional advertising.
Is traditional advertising dead? No, but it’s barely breathing. Newspapers, TV stations, and other more traditional media is struggling.
Businesses that do not learn how to use pay-per-click and other online methods of promoting their business and services will not thrive as they have in the past.
The future is here. There is so much opportunity for low-cost or no-cost advertising and for building word-of-mouth referrals using online marketing methods. The world is changing with tools such as social media and smart phones keeping us connected and helping us make new connections every day.
Don’t miss out on this opportunity to grow your business and move into the modern era of online marketing.
DISCLAIMER – Find an experienced Google AdWords consultant to help you through the process of launching your Google AdWords campaign to avoid costly mistakes.