had a conversation with a businessperson last night about prospecting. He told me it had become extremely difficult to get phone numbers and make phone calls because most people no longer have home phones.
I told him I was using social media for prospecting and generating an almost unlimited number of leads in my business.
He knows he should be more involved with social media but just hasn’t done anything yet. It’s not that he doesn’t want to use social media. He just doesn’t know how to get started or what to do first. And he thought it would take too much time.
Social media is an absolute necessity in today’s business climate. If you choose not to embrace this technology, you may not be in business in a few years because your competitors are taking advantage of it.
I am not saying you have to forget traditional marketing strategies. Being successful in business still requires that face-to-face conversation. You still have to build the know, like, trust factor. That part hasn’t changed.
But what has changed is the availability of new tools business owners can use to generate leads and get more people into their sales funnel.
And the surprising thing is most people aren’t fully utilizing the tools they have available to them. Even if you have a 20-something, fresh out of college person handling your social media strategy, you are probably not doing the right things.
Knowing how to use social media or how to create a Facebook Page does not translate into knowing how to implement a successful social media campaign. There are many pieces that you have to put in place.
It would take a book to cover all aspects of a successful campaign, but here are three tips to help you get started:
1. Make sure your profile on all your social media conveys the proper message. Ask yourself who you need to be connecting with. Ask yourself what you really do for clients. Think about the benefits you provide and who you best serve. Does your profile reflect all these things?
2. Do not follow, friend, or connect with everyone. Just like traditional prospecting and marketing, you don’t want to use the “shotgun” approach. Target the people you connect with so you fill your social media database with qualified leads, prospects, and clients.
3. Do not forget why you are using social media. You are using social media to connect, provide value, educate, control your brand, and to make money. If you are not using social media to do one of these things, you are wasting your time.
Just think about how you have achieved success with your traditional marketing strategies, and transfer those same skills to your social media campaign.