It’s important to measure everything in your business to make sure you are maximizing every opportunity that’s presented to you.
Here are three areas in your business you need to benchmark or measure – sales calls, technology, time.
Sales calls should be measured and analyzed constantly. You can do this by creating something as simple as an excel spreadsheet to track your results. Create columns for calls made, people talked to, proposals sent, closed deals, etc. Just create something that works for you so you can track your numbers. Keep it simple.
How many visitors are you getting to your website every day? Are there specific times or days of the week that are busier than others? Is one of your pages getting more traffic than any of the others? Google Analytics will give you all this information and more. You can benchmark the performance of your website just like every other aspect of your business.
How many hits are you getting on your social media? There are several tools you can use to measure your social media. For example, you can measure your Facebook Page results by using Facebook Insights. Go to your Facebook Page and on the right side you can click on View Insights. Or go to Facebook Help and do a search on Insights.
Many times a lack of results or lack of consistent income in a business can be traced back to poor time management. There is nothing more important in your business than being aware of how you are spending your time and making sure you are spending enough of your time on the tasks that will grow your business and make money. Keep track of how you are spending your time and hours worked for a few weeks. This will be a real eye-opener.
You cannot stay in business without benchmarking and measuring every aspect of your business. If it can’t be measured, then you may not need to do it.