Google is the powerhouse of the online world. But when most people think of Google, they only think of Google’s search feature.
Google has several tools that could prove to be beneficial to you and your business.
Google Alerts allow you to monitor industry trends, developing news stories, celebrities, sports, or anything else you can imagine.
You simply go to www.google.com/alerts and type in the phrase or word you want to monitor. It’s also a great way to monitor your name or your business.
Google Places is another way to get found by the search engines. When you do a search for a business in Google, you will see the listings towards the top of the page that contain the address for the business you are seeking. That is Google Places.
You will notice to the right of the address, there is an option to click ‘Place Page’. Click on this link, and you will go directly to the Google Places listing for that business.
97% of consumers look for local businesses online, so it’s well worth your time to get listed in Google Places. To get listed, go to www.google.com/places and sign into your Google account and follow the prompts. There is also www.google.com/placesforbusiness.
A lot of people use Google Calendar to keep track of their schedule – www.google.com/calendar.
Google Analytics allow you to track the effectiveness of your website. This is a great way to test different copy on your website to find what works best. Go to www.google.com/analytics and sign up for free.
And, as if we needed another social networking site, Google just came out with Google+.
I have just scratched the surface of what Google has to offer. So do a search and see what else you can find that Google has to offer you and your business.
As a side note … this is my 100th consecutive weekly newsletter. I want to thank all my loyal subscribers and my new subscribers for continuing to subscribe. I hope I am providing valuable information you can use in your business and would love to hear from you.