Mike Coleman is a marketing consultant, copywriter, and professional speaker working with organizations, business owners, and professionals who want to create a stronger presence in the marketplace, communicate their message to their target market more effectively, and make better use of their time and resources to grow their business.
After graduating with a degree in Computer Information Systems, Mike spent the next 17 years working both as an employee and as a consultant for individuals, entrepreneurs, business owners and Fortune 500 companies writing computer software, installing computer networks, building websites, and working in several different areas of the information technology field.
In 2007, he decided it was time to leave his career in information technology behind to pursue his dream of becoming a successful entrepreneur and business owner. Always a voracious reader with a commitment to lifelong learning, he read everything he could find that would teach him more about technology, business, marketing, and sales.
Mike studied the copywriting and internet marketing books of Dan Kennedy and others to learn what he needed to know to become a successful copywriter and internet marketer. He joined Toastmasters to learn how to become a better speaker, which led to his association with the Tennessee Chapter of the National Speakers Association absorbing everything he could about the business of speaking, product development, marketing, sales, social media, and internet marketing. Aligning himself with other successful people who were doing what he wanted to do presented him the opportunity to be mentored by the top people in the field.
He began implementing everything he learned to start building his business. This allowed him to separate the fluff from the things that made a real difference. There are a lot of people who read the books and become “experts”. Mike has not only read the books, but he lives what he teaches other people to do.
All this knowledge he acquired led him to write his first book in 2008 – “Playing The Right Cards: How to Successfully Market Your Small Business or Professional Services”. This little book has been used by many business owners, professionals, and entrepreneurs to help them create a solid foundation for their marketing and business building efforts. It’s a quick and easy crash course in Marketing 101.
Mike’s business experience comes from being in the trenches as a business owner and from his commitment to lifelong learning – studying sales, marketing, business development – and by monitoring the latest trends in technology. He is constantly learning and making the necessary adjustments required to make his business more successful.
The time Mike spent working with business owners and entrepreneurs over the years has been like getting a real-world college education in entrepreneurship. Always a student of business and life, he learns from the successes and the failures of his clients and his mentors. Mike has always been a fan of entrepreneurs and business owners because he has always been an entrepreneur at heart. His work is almost an obsession. It is his passion.
Mike’s client list runs the gamut from small business owners, music industry professionals, CEOs, a former CNN news anchor, and nationally known speakers and authors. He has produced over a dozen audio programs and has published over 100 articles on technology, marketing, business development, and other topics related to business growth.
He has delivered hundreds of seminars, breakout sessions, workshops, and keynote presentations to a wide range of audiences including the Tennessee Chapter of the National Speakers Association, Nashville Association of Sales Professionals, Professional Golfers Association (PGA), Tennessee Small Business Development Center, Career Development Center, numerous Chambers of Commerce, real estate brokerage firms, accounting firms, professional organizations, and small businesses.
Mike recently partnered with Constant Contact, as an Authorized Local Expert, to deliver their seminars on email marketing and social media. The training and experience gained from this partnership has enabled Mike to provide even more value to his coaching and consulting clients.
Mike’s clients have benefited from his hard-earned expertise by:
- Developing a clear vision for their business.
- Building more successful and fulfilling businesses that make money.
- Launching social media campaigns that are systematically implemented and measured.
- Launching email marketing campaigns using best practices that get measurable results.
- Getting a better handle on technology and how it can impact their business.
- Creating better websites that make money versus just having a “pretty” website.
- Learning how to develop products using their existing knowledge and area of expertise.
- Launching pay-per-click campaigns using Google AdWords and Facebook Ads.
- Learning how to use technology to launch their music career and increase their fanbase.
Take a look at the testimonials scattered throughout his website to see what other people have to say about working with Mike and the benefits they received. While you are browsing around his website, read his information and newsletters to learn about Mike for yourself. You will probably learn something you can start to use immediately in your business and your day-to-day life.
CONTACT MIKE TODAY to start the process of growing and building a better business.
“Forget past mistakes. Forget failures. Forget about everything except what you’re going to do now – and do it”.- William Durant