Successfully marketing your business online depends on creating an ongoing dialogue with your customers and prospects.
Twitter is a great social media platform to use for creating that dialogue. One way you can do this, using Twitter, is by using a hashtag. According to Twitter, here is the definition of a hashtag – “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”
Here is a quick example. I recently did a seminar in Morristown, Tennessee. After the event I created a short post on Twitter about the event – “Had a great group at #pinkpigpottery studio for the #constantcontact Email Marketing seminar in Morristown.” You will notice in the above post, I created a hashtag for pinkpigpottery and constantcontact. By using hashtags, you will start to create a buzz and ongoing dialogue about your product or services. In this case, it creates a buzz about Pink Pig Pottery and my business.
That is the real power of using the hashtag when you tweet something. Now someone can go into Twitter, do a search on #pinkpigpottery, and see everything being posted about that business.
If they use the hashtag – #pinkpigpottery – in their tweet, they can join the conversation, post things about their experience with Pink Pig Pottery Studio, and share ideas. And, of course, sharing and engagement are the two things that make your online marketing efforts pay off.
Here is how Pink Pig Pottery can use this. They simply ask their customers whenever they engage with their business by taking a class, making a purchase, or having an event, to tweet a comment about their experience using hashtag – #pinkpigpottery.
Over a period of time, more and more people will start to use the hashtag and create a buzz about their business Their customers will start to engage more with Pink Pig Pottery and with each other. This builds a sense of community around the business. It’s also a way for their business to get feedback from their customers.
Think about how you can use this in your business and let me know how it works for you.