It doesn’t matter if you are a nonprofit or a for-profit business, you will benefit from implementing a few simple strategies that have been proven to get results. In today’s world, it’s all about transparency. Let people know what’s going on in your business – profit or nonprofit – so they can feel like they are a part of the action.
1. Show people what you are doing. Anyone who contributes to your nonprofit probably wants to know if the dollars they are donating are having an impact. There are many opportunities for you to do this. For example, you can post a picture of a child on your Facebook page with a brief post letting people know the impact you had on this child’s life. You could create a board on Pinterest and pin pictures of people or places who have benefitted from your nonprofit. The bottom line is this – you want to use every opportunity on all your social media channels, blog posts, YouTube channel, and newsletters to let people know the impact you are having.
2. Use hashtags in Twitter to create an ongoing conversation with your donors about your cause. Check out my blog post to learn more about hashtags. Simply post something about your organization followed by a hashtag. For example, you could post – we are looking for ideas for our next fundraiser #nonprofitideas.
3. Use a tool such as HootSuite to listen more effectively. Find where people are mentioning your organization and engage in a conversation with them by retweeting their posts, following them, or just sending them a direct message to let them know you appreciate them mentioning your organization in their post.
4. Create videos and post them to YouTube. Post a video of someone who benefited from the efforts of your organization. Create a video that shows your offices and introduces your volunteers. This makes it a little more personal.
These are just a few of the ways you can engage your donors and supporters to increase donations, increase your volunteer base, and show people the difference your nonprofit is making in the community.