When I find a new tool, technique, or strategy in the area of marketing that works, I like to share it with my readers. This week I am introducing you to a great marketing tool for anyone who has events, non-profit fundraisers, etc. It’s also a great tool for professional speakers, seminar leaders, and musicians.
From a business perspective, one of the best ways to reach a lot of potential clients is through an event. Speaking at an event allows you to share your expertise. Fundraising events are a great way to raise awareness for your charity or non-profit. If you are a musician, you have to get people to attend your shows before you can build your legion of loyal fans. As you know, one of the biggest challenges a speaker, seminar leader, non-profit, or any other professional or organization who has events faces is filling seats.
I recently discovered a great tool for doing this called EventSpot. It is one of the products in Constant Contact’s suite of online marketing tools. EventSpot’s easy to use interface handles three things that are crucial to having a successful event:
You can promote your event through all your social media channels using EventSpot. Use it to create event invitations and webpages and to share your event with the social sharing tools. It will handle the registration process for you allowing you to create registration forms, accept online payments (or donations), and get whatever attendee information you need.
One other thing it provides is tracking and reporting. You can track RSVPs, attendee preferences, who has (or has not) paid, and even issue tickets online.
So go to the Constant Contact website, click on the products tab, and select EventSpot from the drop down menu to give it a try. And there is special pricing for non-profits.