It’s the last day of January, and I was just assessing what I have done so far this year in my business. I definitely have to make a few adjustments to stay on track with what I want to accomplish in 2012.
Things are going well … but they can always be better.
The main thing I need to do is spend more time marketing. As I have mentioned before, around 70% of your time should be spent on marketing your business. If you are working 60 hours per week, that means 42 of those hours are spent on marketing.
The other thing I need to do is work more hours. It will take more hours than what most people deem as “normal”. Probably 70 – 80 plus hours per week. And those hours have to be productive and focused on the tasks that will continue to grow my business.
But that’s okay, because I have a plan, I know what needs to be done, and it’s just for a short period of time.
How is your year going? Have you given it any thought? I know we are just 31 days into it, but do you really want to wait six months before assessing your current situation in your business? No time like the present.
What do you need to do? Whatever it is, you need to do it NOW! Don’t wait until six months or more have passed to reevaluate where you are in your business.
Now may be the time for you to start a weekly assessment of your business (and yourself) to make sure you stay on track to accomplish your goals in 2012.
How much money do you want to make this year? How many clients or projects do you need to make that happen?
Is it realistic to think you can make the money you want to make with your current business model? There is nothing wrong with tweaking your business model to make it better.
You may need to open up other streams of income. (And there is nothing wrong with getting a job to make ends meet while you build your business.)
Don’t wait. Do whatever you have to do to generate income NOW and make things happen in 2012.