Creating quality content is a key component of your overall online marketing mix. And if that’s all it took to get people to your website, then it would be easy. Unfortunately, having quality content and keywords and all the other things that go into creating a solid SEO strategy are not enough.
And that is where off page SEO strategies come in. By “off page” SEO strategies, I mean anything you use that is outside of your website, such as video, social media, etc.
Let’s talk about a few of those now.
Video is one of the driving forces of online marketing today. YouTube, Vimeo, Metacafe, DailyMotion are just a few of the places where you can post videos. Post short 2 minute (or less) video clips of you talking about your area of expertise. You do not need a huge production studio. A simple home video camera or even your smart phone will suffice to get started.
Social media is one of the best places to share information about your industry. The key to making this work is to post shareable content, such as article links, video links, new trends in your industry, your thoughts on industry trends, etc. Just ask yourself this question before you post something – “Is this information something my followers will want to share with their friends and peers?”
Creating a newsletter is a great way to start building one of the most valuable assets in your business – your list (or database). Communicating with your list on a regular basis will help you maintain top of mind presence with your target market and drive visitors to your website if you are consistently producing quality content that your readership wants to receive and share. Constant Contact is a great place to get started.
Article sites, such as ezinearticles.com provide a valuable outlet for you to share your expertise by writing articles that are pertinent to the people you want to serve. It’s great for search engine optimization (SEO).
Press releases - both online and offline – are a great way to drive traffic to your website. Check out onlineprnews.com and helpareporterout.com (HARO). Do a search for online press release sites and you will find both free and paid versions.
Also, contact your local newspaper. For example, if you are having a seminar in your local area, contact the local newspaper to let them know. See if they would be interested in covering the event. I did this for one of my seminars and a reporter from the paper actually attended. It was local front page news.
Just remember, you need a good mix of both online and offline strategies to market effectively.