It seems as if everyone is on Facebook, LinkedIn, and Twitter. But why? What is the purpose of using social media in your business?
The three main reasons for using social media in your business are to engage your audience and to continually build those relationships. I believe, as a general rule, it’s impossible to build a solid relationship through social media, but it can be the genesis for building business relationships.
And whether you think social media is a waste of time or not, you have to be using the tools because many of your potential clients are using them. Think of it this way. If you knew you could go to a networking event and possibly meet 100 new prospects for your business, would you do it?
Of course you would. When you use social media, that is basically what you are doing. You are attending a networking event that is open to anyone 24 hours a day, 7 days a week.
But you can’t just show up. You have to engage, start conversations, and share information that your target audience will find interesting, entertaining, and shareable. You want to create posts that your audience will want to share with other people like them. That is where the real power of social media comes into play.
Can you make money from using social media? That is like asking if you can make money from a press release or from a networking event. It goes back to the basics of business. It’s all about the relationships you build and social media is just one more tool you can use to start conversations and start building relationships.
So, when you are posting something to any of your social networks, ask youself this question. Why would my audience care about this post? Is it something that will help them in their business or help them get to know you better? Is it something they will find entertaining? Is it something they will want to share with other people like them?
Also think about the time of day you are posting. Studies have shown the best time to post (or tweet) something is early afternoon. Show up when your audience is more likely to read your post.
One of the best strategies you can use on Twitter is to retweet someone else’s tweet. On Facebook, posting a comment on a post that someone made is a great strategy.
Make sure whatever you post on your social media is worthy of being retweeted, commented on, or shared. Post things at the right time to increase the chances your posts will be read. If you do these things, you will get better results from the time you invest.