Sometimes less is more.
You don’t have to try and fill in every bit of white space when writing sales copy, designing a business card, or creating copy for your website. White space is a good thing. It gives room to “breathe” as the reader is going through your copy.
Even when writing a long sales letter, it’s best to write short paragraphs and give the reader short bursts of information. And double space between those short paragraphs.
Another place where less is more is when working with clients or making sales calls. You should talk less than you listen. Whether on the phone or in person, less is more in these situations.
Have you ever been in a conversation with a sales person who seemed to not take a breath leaving you no room to join the conversation? How did that make you feel?
Blogs should be kept to 250 words or less. Even a few short sentences in a blog will work if it gets your message across.
We live in a world that sometimes gives us too much information and too many options. Ever go into a restaurant and read through their 8-page menu trying to decide what you want?
Make it easy for your prospects and clients. Keep it simple, and keep it short.
Adhere to the less is more rule.
In keeping with the tone of this newsletter. That’s all I have to say this week.