There are so many ways to attract and retain customers in today's highly connected world. Are you making the most of all the resources available to you for getting the attention of your target audience?
There are many free or low-cost things you can do to promote yourself, your business, or your services.
Here are just a few ideas for you to consider:
1. Create a white paper that gives your audience information for improving their business.
2. Give away a free or low-cost ebook.
3. Give away a tip sheet.
4. Create a landing page that gets people to opt-in to receive more information from you.
5. Create a newsletter.
6. Write articles.
Everyone knows people have to know you, like you, and trust you before they will do business with you. The six things listed above will help you build the know, like, and trust factor.
And there are many more things you can do to connect with your target audience to gain credibility. What do you have that you can give away in order to promote yourself more effectively?
And I'm not talking about the silly little refrigerator calendar/magnets that people spend hundreds of dollars on every year. The first part of every year, I start getting these. The first one I receive may get used but the others get tossed. Is this how you want to spend your marketing dollars?
Consider low-cost or no-cost methods of marketing and advertising that actually work. If you give someone information or something they can actually use with your name on it somewhere, they will probably keep it.
When you consider the high cost of traditional advertising and the fact that it's difficult to benchmark traditional advertising, it makes sense to search for alternative methods of getting the word out about your product or service.