Social media marketing is the hot button with most people these days. And it’s a great way to make contacts you would not have made otherwise and another tool you can use to grow your list and grow your business.
Twitter, Facebook, and LinkedIn are the key players social media marketing, but it takes much more to keep your audience interested and engaged. Too many people focus on just creating a Facebook Page and see the other two as a waste of time. Don’t fall into this trap. They each serve a different purpose and you do need all three components.
Twitter allows you to post short messages of 140 characters or less. This is good in some ways because it makes you focus on the core message you want to get to your target audience. This is a great tool for branding, creating your unique identity, and building a community of followers. The great thing about Twitter is you can follow someone or they can follow you without you being too involved in the process.
Facebook is the one everybody knows about. Very few businesses don’t have a Facebook Page now. With the new timeline feature in Facebook, the marketing opportunities have been expanded dramatically for small business owners. You can create your own custom cover for your page, create custom tabs for other pages within your Facebook page, and carry your brand message, look, and feel forward from your website and other online materials. These are just a few of the things you can do with Facebook.
LinkedIn is known more in the business community. Here you will find more business owners, corporate employees, companies, associations, etc. LinkedIn is the place to be, especially if you are selling B2B (business to business), but is also great for B2C (business to consumer).
Social bookmarking sites are also part of the landscape of social media tools that many people mistakenly discard. Pinterest is one of the big players in the marketplace at this time. Other social bookmarking sites include digg, stumbleupon, del.icio.us, Fark, BuzzFeed, reddit, and the list goes on and on. But the ones I just mentioned are generally among the top 10 or 15 most popular social bookmarking sites.
Social media marketing involves all of the above and more. So make sure you are covering all your bases when it comes to marketing your business or services online and tapping into the power of social media marketing.
CONTACT MIKE today or call 615-308-8078 for a FREE 10 minute consultation to discuss your internet marketing strategies and how he can work with you to assure your success.
