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social-media

How do I find the time to implement a social media strategy? The short answer is have a plan and make a schedule. Like any other aspect of your marketing, it’s important that you know your audience and post content that is interesting to your audience so they want to comment, share, retweet, etc.

Have a plan and a schedule for what you will post on a daily basis. This saves you time trying to figure out what you are going to post. Here is an example and you are welcome to modify it to suit your needs:

Monday: Link to an article

Tuesday: Quote

Wednesday:  Tip of the week or a short recipe.

Thursday: Promotion

Friday: Link to a video

Saturday:  Comment on someone else’s post or retweet something. Join a group discussion and share your knowledge.

Sunday: Post a photo with a comment.

You can also use Hootsuite to schedule posts to go out at certain times of the day.

The goal is to strike a balance so you are not posting 10 times a day, but you are posting enough to be considered active. That means 3 – 4 times per week. Find what works for you. I have just given you a basic blueprint for planning and scheduling your social media interaction. You can tweak it to fit your needs. And you may not want to post every day. That’s okay, but you still need a schedule so you know what you are posting on any given day.

What is your social media posting strategy?

linkedin-company-page-image

Using LinkedIn is like having an almost unlimited number of prospects and contacts, and it’s a great tool you can use to grow your business. The average LinkedIn user has a 6-figure income and there are more than 250,000,000 users. So, as you can see, there is a huge benefit to utilizing everything you can in LinkedIn.

When you create your LinkedIn profile, it’s a good idea to also have a LinkedIn Company Page to start making full use of everything LinkedIn has to offer. The Company Page allows you to tell a little more about what you do, add employees to the profile, list your products and services, list job openings, and more. You also have Page Insights for your Company Page that will show demographics, page views, etc.

One of the requirements to create a Company Page is to have a company email address. It can’t be a yahoo, gmail, or any other generic email address.

Four simple steps to create your LinkedIn Company Page:

1.  Move your cursor over Interests at the top of your LinkedIn homepage and select Companies from the dropdown menu.

2.  Click the Add a Company link in the upper right area of the page.

3.  Enter your company’s official name along with your work email address.

4.  Click Continue and enter your company information.

Note: If the email address you provide is an unconfirmed email address on your LinkedIn account, a message will be sent to that address. Just follow the instructions in the message to confirm your address. Then use the instructions above to add your Company Page.

Once your Company Page is created, your URL will be your company name with hyphens. For example, http://linkedin.com/company/abc-company. LinkedIn will follow up with you via email with other tips and suggestions to enhance your LinkedIn Company page.

Let me know your LinkedIn Company Page URL so I can see your handiwork.

LinkedIn is the world’s largest professional network with over 161 million members. Professionals are signing up at a rate of approximately two members per second.

But I would be willing to bet that most of the people who join LinkedIn are underutilizing the tools they have available. Here are just a couple of examples of how you can get the most out of LinkedIn.

You can do company research. Log into your LinkedIn account, hover your mouse over the ‘Companies’ menu option, and select ‘Search Companies’ from the drop-down menu. Type in the name of the company you want to research. You will get company information and a list of employees who are on LinkedIn.

You can select the ‘Follow’ option on the right side of the page to keep up with personnel changes within the company and to find key contact information.

Do you need a list of prospects for your product or services? Do a search on a company that offers similar services to yours. Click on ‘Followers’ (located underneath the ‘Follow’ button) to see who is following this company. These are potential prospects for your services.

But don’t start sending 100 LinkedIn messages to these potential prospects. Initially, send a request for them to join your LinkedIn network. Click on ‘Add Connections’ in the top right side of the page. Search for the specific person or company you want to connect with, and send them a brief personalized message.

Do not sell to them at this point. Get connected and let them come into your network so they can see what your company does. A good follow-up would be an introductory direct mail piece describing your company and the services you provide. You have to make sure everyone in your area knows what you do, and this is just one more way of doing that.

Another way to get information and to learn more about your prospects through LinkedIn is to use the ‘Answers’ option. This is a way for you to find out exactly what your prospective clients are looking for and to learn about the challenges they are facing in their business.

To do this, hover your mouse over the ‘More’ option at the top of the page and select ‘Answers’ from the drop-down menu. Then just ask your question. For example, ‘What is the biggest challenge you are facing in your business today?’ This will give you a better understanding of your market and it costs nothing to do this.

There are so many ways to use LinkedIn. Make sure you are utilizing LinkedIn and all your other social media to grow your business. If you are using social media, then you should never have a shortage of prospects for your business or services.

When it comes to implementing their social media strategy, most people find that it’s often difficult to find something to tweet, post on their Facebook page, or say something that’s worthwhile. If you want people to follow you and your business online, you have to be saying something worth their time to follow you, friend you, or link to you.

Here are a few tips to help you overcome writers block when it comes to finding something for your status update or something to tweet.

1. Post something about the latest trend in your industry.

2. Retweet other people’s posts.

3. Talk about yourself and your business. Do you have any special offers, new products, new blog posts, etc? But make sure you adhere to the 80/20 rule with this one. Only around 20% (or less) of your posts should be selling or promoting.

4. Have you just completed a project for a client or attended an interesting event? Let your followers know about it.

5. Post a link to an interesting article you just read.

6. Recommend someone who has helped you in your business or someone you follow who provides a lot of interesting and useful information.

7. Post a quote that may be interesting to your followers. Don’t overdo this one because so many people use quotes in their posts.

8. Review a product you recently used and liked. Offer opinions on the latest trends or news stories about your industry.

It’s helpful if you keep a notebook or something where you can write down ideas for future posts and tweets. You will get much more benefit out of social media if you always having something interesting to say.