How do I find the time to implement a social media strategy? The short answer is have a plan and make a schedule. Like any other aspect of your marketing, it’s important that you know your audience and post content that is interesting to your audience so they want to comment, share, retweet, etc.
Have a plan and a schedule for what you will post on a daily basis. This saves you time trying to figure out what you are going to post. Here is an example and you are welcome to modify it to suit your needs:
Monday: Link to an article
Wednesday: Tip of the week or a short recipe.
Friday: Link to a video
Saturday: Comment on someone else’s post or retweet something. Join a group discussion and share your knowledge.
Sunday: Post a photo with a comment.
You can also use Hootsuite to schedule posts to go out at certain times of the day.
The goal is to strike a balance so you are not posting 10 times a day, but you are posting enough to be considered active. That means 3 – 4 times per week. Find what works for you. I have just given you a basic blueprint for planning and scheduling your social media interaction. You can tweak it to fit your needs. And you may not want to post every day. That’s okay, but you still need a schedule so you know what you are posting on any given day.
What is your social media posting strategy?