Archives For pinterest

social-media

How do I find the time to implement a social media strategy? The short answer is have a plan and make a schedule. Like any other aspect of your marketing, it’s important that you know your audience and post content that is interesting to your audience so they want to comment, share, retweet, etc.

Have a plan and a schedule for what you will post on a daily basis. This saves you time trying to figure out what you are going to post. Here is an example and you are welcome to modify it to suit your needs:

Monday: Link to an article

Tuesday: Quote

Wednesday:  Tip of the week or a short recipe.

Thursday: Promotion

Friday: Link to a video

Saturday:  Comment on someone else’s post or retweet something. Join a group discussion and share your knowledge.

Sunday: Post a photo with a comment.

You can also use Hootsuite to schedule posts to go out at certain times of the day.

The goal is to strike a balance so you are not posting 10 times a day, but you are posting enough to be considered active. That means 3 – 4 times per week. Find what works for you. I have just given you a basic blueprint for planning and scheduling your social media interaction. You can tweak it to fit your needs. And you may not want to post every day. That’s okay, but you still need a schedule so you know what you are posting on any given day.

What is your social media posting strategy?

Social bookmarking sites allow you to organize and store resources online. One of the more popular social bookmarking sites on the scene today is Pinterest.

What is Pinterest? Just think about a cork board you may have in your office where you pin specific things you want to remember or pin pictures of your vacation, favorite car, or whatever.

You can do the same thing in Pinterest, except now your cork board is online where you can share the links with your friends, see what other people are sharing, and search on specific topics of interest.  And people can follow you to see what you are pinning. You can create different boards and then pin your favorite things on the boards you create. For example, you may have a favorite music board, favorite restaurant board, amazing products board, favorite websites, or anything else related to you or your business.

Why is it important? Because people are spending more time on Pinterest than on Twitter, Facebook, and LinkedIn combined.

Now you’re probably asking, “What does this have to do with marketing my business?”

Let’s say you are an event planner – you could post pictures of your clients’ events or of your venue. The same basic principle applies if you are a musician, photographer, or selling widgets. You are sharing your interests and providing some insight into your business.

And it helps build the know, like, and trust factor that’s so important for people to do business with you. Pinterest is just another window they can peak through to learn more about you and your business.

You can set up a personal account at pinterest.com or you can set up a business account at business.pinterest.com. And if you already have a personal account, it’s easy to convert it to a business account.

There are a couple of advantages to having a Pinterest business account vs a personal account. They are adding educational materials to help businesses market themselves, along with new features and tools designed specifically for businesses.

Go to business.pinterest.com. Check out the case study and browse the site to learn more about how this tool can help you in your business.

Have you ever bookmarked something in your web browser, such as a website you really liked, so you could easily get to it later? That is basically what social bookmarking is, but instead of saving the links to these websites in your browser, you are saving them to the web.

Since these bookmarks are online, it’s easier to to share the links with your friends. Social bookmarking sites also make it easier for you to see what other people are sharing. And you can do searches on specific topics of interest to find what other people are bookmarking.

Just as there are a lot of social media sites, such as Twitter, LinkedIn, Facebook and countless others, there are also many social bookmarking sites.

One of the newest social bookmarking sites on the scene today is Pinterest. Just think about a cork board you may have in your office where you pin specific things you want to remember or pin pictures of your vacation, favorite car, or whatever.You can do the same thing in Pinterest, except now your cork board is online.

In Pinterest, you can create boards and pin your favorite things on the boards you create. This allows people to interact with you and learn more about you and your interests. For example, you may create boards for your favorite music, favorite books, places where you like to eat, amazing products you’ve tried, sports, etc.

It is currently an invite-only site, but you can request an invite directly from Pinterest or be invited by someone who is already a part of Pinterest. Once you are invited, they will send you a link where you can click and set up your account. You can register through Facebook or Twitter. Once you are registered, you can remove Pinterest from your Facebook timeline and your Twitter account.

And you’re probably asking, “What does this have to do with marketing my business?”

Everyone knows people have to know, like, and trust you to do business with you. Pinterest is just another window they can peak through to learn more about you and get to know you. They learn about the books you read, the music you like, where you like to eat, etc. All these things can tell you a lot about a person.

One of the things I like about Pinterest is people can follow you without you needing to approve them or do anything. And it’s easy for you to follow other people. It’s similar to how you follow people in Twitter and people follow you.

Go to pinterest.com and request an invite so you can get started.