One of the big mistakes many people make with their email and social media is trying to say everything. Remember, less is more when it comes to email and social media marketing. Your emails and social media are not for telling people everything that you do. Thats what your website is for.
Consider offering one thing at a time and remained focused on one topic at a time when it comes to crafting your blog post, article, newsletter, or social media post. By doing this you accomplish a couple of things:
1. You make it easier for your audience to digest the information you are sharing with them.
2. It takes the pressure off you to write a lot of content. And one more thing about content. You don’t have to be “original” and have something profound to say every time, but you do need to be delivering content that is helpful and applicable to the audience you are trying to reach.
3. It’s much easier to track your results. Anything is your online marketing strategy, just like your offline marketing strategy, should be measurable. You want people who read your blog post, article, or social media post to take some type of physical action. That physical action could be a click, a download, a phone call to your business, signing up for your services, or any number of other things.