Archives For search engine optimization

seo getting found online mike coleman blog

Getting found online is key to your success if you are depending on your website, social media, and other online collateral to help market your business. Unfortunately, when it comes to creating a web presence that is search engine friendly, it can seem like you are trying to hit a moving target.

But if you follow a few simple rules, you can hit your target and win the game of SEO. Here are seven for your consideration:

1.  Create great content on your website. Google is always looking for “relevant” content, and a lot of it, so when someone searches on a keyword phrase, your site is found to be more relevant than your competition. This will also decrease your bounce rate, which is another key factor in your ranking. Change your content periodically and have a blog on your website that you update on a regular basis.

2.  Create profiles on the main social media channels – Twitter, LinkedIn, Google+, Facebook, Pinterest. Make sure you place your domain name in each of your profiles.

3.  Place short (less than one minute) how-to, instructional, or informational videos on YouTube and Vimeo. Place your URL as the first thing in your video description and write a good description using your keywords. Also, use your keywords in the title of your video.

4.  Use your keywords in your domain name and in the title of your blog posts.

5.  Optimize your images. Use image editing software, such as Photoshop Elements or Gimp, to decrease the size of your images. This will also decrease the load times of your web pages.
Make use of and populate the “ALT=” tag on your images.

6.  Promote your website, both online and offline, on all your materials – business cards, store signage, networking events, direct mail, your social media channels, etc. Something as simple as driving more people to your site can improve your SEO.

7.  Use Google Analytics and Google  Webmaster Tools to track your progress and monitor your results.

Doing the things listed above will not “guarantee” your success, but doing all of them will increase your chances of being on the first page of the major search engines when someone searches for your business.

There are many other elements to developing a good SEO strategy for your website, such as link-building, but the steps listed above are a great place to start.

Remember, it does take time to develop an SEO strategy, so don’t get discouraged if in a couple of months you are still not on the first page of Google or Bing. There are a lot of factors involved, and it takes consistent, ongoing effort to make it work.

Think you have the Google algorithm figured out? Did you think you had the Panda trained and it would be nothing to handling the Penguin? Think again!

For those of you who are wondering what the %$(#$ I’m talking about, Panda and Penguin are updates to the Google algorithm. Panda came before Penguin. Penguin is the latest in a series of updates done by Google over the past year.

The thing about SEO (search engine optimization) is it takes constant research and reevaluating your website to stay on top of all the changes taking place and to rank well in the major search engines.

Many websites were impacted negatively by the series of Panda updates and there are some being impacted by the Penguin updates.

So, what do you do? First, don’t panic. It’s really not a big deal. Nobody knows everything Google is doing now, but there are a few things you can do to decrease your chances of being impacted by these updates.

According to Google’s Matt Cutts, if you focus on creating a high quality website that creates a good user experience, then you have no worries.

In other words, if you are a legitimate business delivering high value content either through your website, your blog, or whatever online methods you choose to use, then don’t sweat these updates.

If you are using keyword stuffing (using your keywords excessively on your site or in your HTML) or using shady link building tactics, then you should probably worry. But if you have the right keyword density on your site and the backlinks you have that point to your site are quality links, then you should be okay.

Another thing to be aware of, and this is nothing new, is having duplicate content. Don’t create pages or other domains/websites with substantial duplicate content. With the Penguin update, this is something that should be addressed again with all your sites to make sure this is not happening.

Duplicate content also applies to your blog, social media, and other pages you are using to promote your business. A lot of people repurpose their content from their newsletter to their blog and then to article submission sites or into their social media. Make sure all this content is not duplicated across these platforms. Make sure your content is unique on each of these platforms.

There is a lot more I could write on the impact of the Google updates but this should give you a high level overview of things to be aware of when performing SEO for your site.