Anytime I speak to someone about marketing, social media, etc., their response is always … “How do I find the time?” Here is a fact – no matter how busy you are, you have to carve out time every day to market your business – or you will fail. It’s that simple. And just like your money, you have to tell your time where to go. It’s about setting priorities, understanding what’s important in your business for both the short term and the long term, and planning.
Here are a few recommendations for getting more out of your day.
1. Keep a journal of how you are spending your time for 30 days. Review it at the end of each week to find areas for improvement.
2. Get rid of any tasks or strategies that are not moving your business forward.
3. Learn how to say NO! to anything or anyone who wants to waste your time.
4. If it takes less than 2 minutes to do, do it now. DO NOT put it on your to do list.
5. Use time blocking. For example, block 30 minutes to make follow-up phone calls, 1 hour to put together a direct mail piece, 10 minutes to post to your social media, etc.
6. Develop better filters. (related to step 3) Get rid of bad clients and don’t waste time on “prospects” who will never buy from you. And if you care more about your client’s business than they do, let them go.
It really doesn’t take a lot of time to do what’s really important to grow your business. It just takes doing it. For example, if you are spending 15 minutes a day 3 times a week on social media, you are doing more than the majority of business owners. So by dedicating 3 hours a month to social media, you are leading the pack.
Not having the time is never a reason for not getting something done … it’s an excuse. All you have to do is tell your time where to go, be aware of how you are spending your time, and set boundaries. You will see a significant difference in what you accomplish over the next 30 days, if you follow these basic guidelines.