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social-media

How do I find the time to implement a social media strategy? The short answer is have a plan and make a schedule. Like any other aspect of your marketing, it’s important that you know your audience and post content that is interesting to your audience so they want to comment, share, retweet, etc.

Have a plan and a schedule for what you will post on a daily basis. This saves you time trying to figure out what you are going to post. Here is an example and you are welcome to modify it to suit your needs:

Monday: Link to an article

Tuesday: Quote

Wednesday:  Tip of the week or a short recipe.

Thursday: Promotion

Friday: Link to a video

Saturday:  Comment on someone else’s post or retweet something. Join a group discussion and share your knowledge.

Sunday: Post a photo with a comment.

You can also use Hootsuite to schedule posts to go out at certain times of the day.

The goal is to strike a balance so you are not posting 10 times a day, but you are posting enough to be considered active. That means 3 – 4 times per week. Find what works for you. I have just given you a basic blueprint for planning and scheduling your social media interaction. You can tweak it to fit your needs. And you may not want to post every day. That’s okay, but you still need a schedule so you know what you are posting on any given day.

What is your social media posting strategy?

social-media-tips

It doesn’t matter if you are a nonprofit or a for-profit business, you will benefit from implementing a few simple strategies that have been proven to get results. In today’s world, it’s all about transparency. Let people know what’s going on in your business – profit or nonprofit – so they can feel like they are a part of the action.

1. Show people what you are doing. Anyone who contributes to your nonprofit probably wants to know if the dollars they are donating are having an impact. There are many opportunities for you to do this. For example, you can post a picture of a child on your Facebook page with a brief post letting people know the impact you had on this child’s life. You could create a board on Pinterest and pin pictures of people or places who have benefitted from your nonprofit. The bottom line is this – you want to use every opportunity on all your social media channels, blog posts, YouTube channel, and newsletters to let people know the impact you are having.

2. Use hashtags in Twitter to create an ongoing conversation with your donors about your cause. Check out my blog post to learn more about hashtags. Simply post something about your organization followed by a hashtag. For example, you could post – we are looking for ideas for our next fundraiser #nonprofitideas.

3. Use a tool such as HootSuite to listen more effectively. Find where people are mentioning your organization and engage in a conversation with them by retweeting their posts, following them, or just sending them a direct message to let them know you appreciate them mentioning your organization in their post.

4. Create videos and post them to YouTube. Post a video of someone who benefited from the efforts of your organization. Create a video that shows your offices and introduces your volunteers. This makes it a little more personal.

These are just a few of the ways you can engage your donors and supporters to increase donations, increase your volunteer base, and show people the difference your nonprofit is making in the community.

It seems as if everyone is on Facebook, LinkedIn, and Twitter. But why? What is the purpose of using social media in your business?

The three main reasons for using social media in your business are to engage your audience and to continually build those relationships. I believe, as a general rule, it’s impossible to build a solid relationship through social media, but it can be the genesis for building business relationships.

And whether you think social media is a waste of time or not, you have to be using the tools because many of your potential clients are using them. Think of it this way. If you knew you could go to a networking event and possibly meet 100 new prospects for your business, would you do it?

Of course you would. When you use social media, that is basically what you are doing. You are attending a networking event that is open to anyone 24 hours a day, 7 days a week.

But you can’t just show up. You have to engage, start conversations, and share information that your target audience will find interesting, entertaining, and shareable. You want to create posts that your audience will want to share with other people like them. That is where the real power of social media comes into play.

Can you make money from using social media? That is like asking if you can make money from a press release or from a networking event. It goes back to the basics of business. It’s all about the relationships you build and social media is just one more tool you can use to start conversations and start building relationships.

So, when you are posting something to any of your social networks, ask youself this question. Why would my audience care about this post? Is it something that will help them in their business or help them get to know you better? Is it something they will find entertaining? Is it something they will want to share with other people like them?

Also think about the time of day you are posting. Studies have shown the best time to post (or tweet) something is early afternoon. Show up when your audience is more likely to read your post.

One of the best strategies you can use on Twitter is to retweet someone else’s tweet. On Facebook, posting a comment on a post that someone made is a great strategy.

Make sure whatever you post on your social media is worthy of being retweeted, commented on, or shared. Post things at the right time to increase the chances your posts will be read. If you do these things, you will get better results from the time you invest.

Twitter is a microblogging platform that allows you to engage your audience using 140 characters or less. It’s a great platform for building community and connecting with people who share your interests.

It also allows you to follow people without them needing to respond or accept your request. And people can follow you in the same way. This provides an easy way to connect with a lot of people quickly.

But what do you do with all these connections once you have them? How do you keep up with everyone? How do you keep track of what people are posting?

You probably will not want to keep track of everyone, but you will want to follow a select group of people.

That is where creating lists in Twitter can really help. Lists allow you to segment the people you are following into specific categories and more easily keep track of what they are saying.

Here is how you create a list in Twitter:

1. Go to your Profile tab on your Twitter page and select “Lists” from the dropdown menu. The Profile tab is located in the top right hand side of your page with the little head image and the down arrow next to it.

2. Click “Create List”.

3. Enter the name of your list, a short description, and whether you want the list to be private or public. Note: The name of your list cannot exceed 25 characters and cannot start with a numerical character.

4. Click “Save List”.

To add people to your list:

1. Go to the Search box at the top of the page and type in someone’s name you would like to add to your list.

2. Once you find them, click on their profile picture. This will bring up this person’s user profile.

3. Now click on the little head icon located next to the Follow button on their profile and select “Add or remove from lists …”.

4. Click the list you want to add them to and select the “X” in the top right corner of the popup and they are added to your list.

That’s it. You now have a segmented list you can use for research, engaging your selected audience, and creating more time to work on other things in your business as a result of having your Twitter profile more organized.

When it comes to implementing their social media strategy, most people find that it’s often difficult to find something to tweet, post on their Facebook page, or say something that’s worthwhile. If you want people to follow you and your business online, you have to be saying something worth their time to follow you, friend you, or link to you.

Here are a few tips to help you overcome writers block when it comes to finding something for your status update or something to tweet.

1. Post something about the latest trend in your industry.

2. Retweet other people’s posts.

3. Talk about yourself and your business. Do you have any special offers, new products, new blog posts, etc? But make sure you adhere to the 80/20 rule with this one. Only around 20% (or less) of your posts should be selling or promoting.

4. Have you just completed a project for a client or attended an interesting event? Let your followers know about it.

5. Post a link to an interesting article you just read.

6. Recommend someone who has helped you in your business or someone you follow who provides a lot of interesting and useful information.

7. Post a quote that may be interesting to your followers. Don’t overdo this one because so many people use quotes in their posts.

8. Review a product you recently used and liked. Offer opinions on the latest trends or news stories about your industry.

It’s helpful if you keep a notebook or something where you can write down ideas for future posts and tweets. You will get much more benefit out of social media if you always having something interesting to say.

The biggest hurdle for most people when it comes to implementing their social media strategy is finding something to tweet, post on their Facebook page, or just having something to say that’s worthwhile.

If you want people to follow you and your business online, you have to be saying something worth their time to follow you, friend you, or link to you.

Here are a few tips to help you overcome writers block when it comes to finding something for your status update or something to tweet.

1. Retweet other people’s posts.

2. Talk about yourself and your business. Do you have any special offers, new products, new blog posts, etc? But make sure you adhere to the 80/20 rule with this one. Only around 20% (or less) of your posts should be selling or promoting.

3. Have you just completed a project for a client or attended an interesting event? Let your followers know about it.

4. Post something about the latest trend in your industry.

5. Post a link to an interesting article you just read.

6. Recommend someone who has helped you in your business or someone you follow who provides a lot of interesting and useful information.

7. Post an interesting quote. Don’t overdo this one because so many people use quotes in their posts.

8. Offer a review of a product you recently used and liked. Offer opinions on the latest trends or news stories about your industry.

It’s also really helpful if you keep a notebook or something where you can write down ideas for future posts and tweets. You will get the most benefit out of social media by always having something interesting to say.