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mike coleman nashville online marketing

One of the big mistakes many people make with their email and social media is trying to say everything. Remember, less is more when it comes to email and social media marketing. Your emails and social media are not for telling people everything that you do. Thats what your website is for.

Consider offering one thing at a time and remained focused on one topic at a time when it comes to crafting your blog post, article, newsletter, or social media post. By doing this you accomplish a couple of things:

1. You make it easier for your audience to digest the information you are sharing with them.

2. It takes the pressure off you to write a lot of content. And one more thing about content. You don’t have to be “original” and have something profound to say every time, but you do need to be delivering content that is helpful and applicable to the audience you are trying to reach.

3. It’s much easier to track your results. Anything is your online marketing strategy, just like your offline marketing strategy, should be measurable. You want people who read your blog post, article, or social media post to take some type of physical action. That physical action could be a click, a download, a phone call to your business, signing up for your services, or any number of other things.

Having a blog on your website is essential to your overall online marketing strategy. And I have mentioned in previous newsletters how you can get ideas for things to blog about by reading, researching, and brainstorming ideas. Today, I want to give you seven tips on how you can improve your blog once it’s written.

1. You can dramatically increase your open rate by creating a great subject line for your email and a great title for your blog post.

2. If possible, use your keywords in the title of your post and use keywords throughout the copy. You can use Google’s free keyword tool to do this. This tool also can be helpful in generating ideas since you can find the keyword phrases people are using to find services or products related to what you have to offer.

3. Link to other pages or other posts within your website from your blog post. These are called internal links and Google likes this.

4. Use pictures and graphics in your blog posts. It has been shown that doing this increases interest and increases the likelihood someone will read it.

5. Share your posts on all your social media channels (Twitter, Facebook, LinkedIn).

6. Set up a way for someone to subscribe to your blog so when you post something, they will receive an email of your post. This really helps increase readership and makes it easier for them to keep up with your posts. My favorite one for WordPress websites at the moment is Subscribe2.

7. Be consistent in your posts. It can be weekly, bi-weekly, or whatever you decide, but make sure you post on a consistent basis. 3 or 4 times per week is ideal, if you can find the time to write.

And, of course, create great content that people want to read. You create great content by constantly working on your writing chops and never running out of ideas.

Keep a notebook or a file on your computer where you jot down ideas for future blog posts. A great way to do this is to use a productivity tool, such as Evernote. This allows you to jot down notes, record ideas, clip websites, and many other things that will assure you never run out of ideas.

I hope this helps.This is just the tip of the iceberg as far as things you can do to improve your blog. Let me know what you think, or if you have any other ideas.