Video marketing is becoming more and more of a factor in launching a successful internet marketing campaign. One fact that a lot of people don’t know is YouTube is the second largest search engine behind Google. And it doesn’t hurt that YouTube is owned by Google. So when you put these two forces to work for you in your business, you have a very powerful online marketing strategy that is fairly easy to implement and inexpensive relative to your return on investment (ROI).
You do not have to be a professional videographer to get started with video marketing. Most people already have what it takes to get started with a video marketing campaign because all you really need to get started is a smart phone. Most of today’s smart phones take great video and it’s relatively easy to get it online once you record it. You can actually go straight from your smart phone to YouTube in a matter of minutes.
If that was everything you needed to launch a successful video marketing campaign, you wouldn’t need to hire anyone … BUT that’s not everything. You still need to optimize your videos to make sure you have a greater chance of getting found by the major search engines like Google, Bing, and Yahoo.
You will need to make sure you have a great script that makes people want to keep listening. You will also want to monitor and measure the success of your videos using online analytics that will tell you how long someone watched your video before they left or how many times your video was viewed over a certain time period or any other of a number of metrics you will need to make sure you are getting the most out of your video marketing campaign.
That’s where hiring an expert in this arena makes sense. You need someone who can monitor the performance of your video and optimize your videos for the search engines. Someone who can write a great script that contains your keywords and delivers your message to your target audience in the most interesting and effective way possible. And this is an ongoing process. It’s not something you do once and then leave it. It takes patience, consistency, and a professional approach to implement and develop an effective video marketing campaign.
CONTACT MIKE today or call 615-308-8078 to schedule a FREE 10 minute consultation to find out what you need to get started with marketing your business or services using video marketing.