In today’s connected, fast-paced, online world, it’s essential that you have a solid online presence that promotes you and your brand. Your site has to communicate with your target audience to effectively promote your brand and it has to be easy to make changes to your website. You need control.
I will develop a search engine optimized, content-driven, easy to change website that meets the needs of your business or organization. You will have a CMS (content management system) that allows you to easily edit and change the most important parts of your website and I will show you how to do all this (or I will do it for you). You will have control over your domain name, hosting, and website. If you already have a website, I will work with you to make sure you are getting the most out of your investment.
Here is some of what I hear from business owners … a lot of compliments on their site about how great it looks and some people like the colors or the graphics or how the site is designed. And people are going to the site to see how great it looks, but nobody seems to be taking action or writing a check as a result of going to the site.
So … their great looking site is not so great after all. You need someone who knows web design as it relates to the major search engines while also paying attention to the aesthetics, content, and lead generation capabilities of the site. And the most important part is hiring someone who knows MARKETING! If your website is not set up as a lead generating tool … then you have failed.
No matter how great your website looks, if it’s not generating income for your business or helping you build your business in some way, you have wasted time and money building it.
The first step in the process of launching an internet marketing campaign, if you don’t already have a website, is to plan and design your website around the goals you have in mind for how you will use it in your business. The first step in web design is to get a legal pad and pen and write down everything you want to accomplish as a result of having a website. This one step will save you a lot of heartache in the future. Forget about aesthetics for a moment and just complete this crucial step before moving forward.
The next step is to do a little research and review other sites in your industry to see what they are doing. Find the ones that have pages or graphics or text that is in line with your goals and aspirations for your own website.
Now that you have completed the above two steps, it’s time to get started either building your own site or hiring a web designer.
When hiring a web designer, make sure you are hiring someone who will work with you through every step of the process. Someone who will research your industry, take your recommendations, and build the site you have imagined.
You also want someone who is well-versed in the art of SEO or search engine optimization. If your site doesn’t get found by the major search engines, you will flounder in your internet marketing efforts. And you want someone who not only understands great web design, but they understand the entire internet marketing concept and how all the pieces come together.
That is what you get when you hire me to handle the planning, design, and development process of launching your campaign.
Contact Me today or give me a call at 615-308-8078 to get the process of planning, designing, and developing your web presence started.