Have you ever bookmarked something in your web browser, such as a website you really liked, so you could easily get to it later? That is basically what social bookmarking is, but instead of saving the links to these websites in your browser, you are saving them to the web.
Since these bookmarks are online, it’s easier to to share the links with your friends. Social bookmarking sites also make it easier for you to see what other people are sharing. And you can do searches on specific topics of interest to find what other people are bookmarking.
Just as there are a lot of social media sites, such as Twitter, LinkedIn, Facebook and countless others, there are also many social bookmarking sites.
One of the newest social bookmarking sites on the scene today is Pinterest. Just think about a cork board you may have in your office where you pin specific things you want to remember or pin pictures of your vacation, favorite car, or whatever.You can do the same thing in Pinterest, except now your cork board is online.
In Pinterest, you can create boards and pin your favorite things on the boards you create. This allows people to interact with you and learn more about you and your interests. For example, you may create boards for your favorite music, favorite books, places where you like to eat, amazing products you’ve tried, sports, etc.
It is currently an invite-only site, but you can request an invite directly from Pinterest or be invited by someone who is already a part of Pinterest. Once you are invited, they will send you a link where you can click and set up your account. You can register through Facebook or Twitter. Once you are registered, you can remove Pinterest from your Facebook timeline and your Twitter account.
And you’re probably asking, “What does this have to do with marketing my business?”
Everyone knows people have to know, like, and trust you to do business with you. Pinterest is just another window they can peak through to learn more about you and get to know you. They learn about the books you read, the music you like, where you like to eat, etc. All these things can tell you a lot about a person.
One of the things I like about Pinterest is people can follow you without you needing to approve them or do anything. And it’s easy for you to follow other people. It’s similar to how you follow people in Twitter and people follow you.
Go to pinterest.com and request an invite so you can get started.