According to Wikipedia, “Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.”
There are three phases to launching an effective internet marketing campaign -
1. Plan, Design, and Develop
2. Promotion and Marketing
3. Measuring and Monitoring
At any point in your internet marketing campaign you could weave in and out of any of these phases at any time. And it’s important to know which phase you are in at any given time and why you are in it. Everything you do and every internet marketing strategy you implement should be intentional and deliberate with an intended outcome in mind.
Among the many components of an internet marketing campaign are -
- A great website with great copy optimized for the search engines
- Social media strategies in place (for example Twitter, Facebook, LinkedIn)
- Pay-per-click advertising (for example Google Adwords, Facebook Ads)
- Newsletter campaigns
- Landing Pages
Having an internet marketing strategy in place that gets you more clients, more referrals, and increases revenue is critical to your business success in today’s world. It is no longer an option to have all these things in place and to be implementing these strategies on a consistent basis.
You need an expert who can walk you step-by-step through the process, learn what they need to know about your business (and be willing to do the research necessary to get to that point), and someone who understands you and meets you where you are in the process.
CONTACT MIKE today or call 615-308-8078 to schedule an appointment to have a 10 -15 minute conversation about how you can either get started on launching an internet marketing campaign from scratch or take what you already have in place and go from that point forward.