When it comes to writing sales copy, there is nothing more powerful than a strong call to action. Anytime you send an email or direct mail piece, the most important part of your communications is your call-to-action.
This is NOT a strong call to action: Call BR549
This is a strong call to action: Call BR549 before 10:00 a.m. Tuesday morning to receive 15% off our services.
You’ve told your audience what to do, when to do it, and why they should take action. If you have these three things, you have a strong call to action. If you are missing one component, then it will not work.
I would like to hear from you. Send me a few of your calls to action you have used in the past.