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How Much Are You Worth?

One of the most important calculations you can do in your business is to calculate what an hour of your time is worth. If you make the mistake of NOT figuring out what your time is worth, you will never place appropriate value on your time. Think about how much time is wasted on unscheduled…

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nashville marketing agency,marketing tools,marketing strategies,mike coeman

What Every Business Needs

There are certain tasks, strategies, and tools to be used that are the same for every business. One of the biggest mistakes a lot of business owners make is thinking their business is different. Every business needs a way to generate leads, build relationships, and make a profit. Whether you are a dentist, realtor, brick…

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Who Do You Serve?

Bob Dylan had a song on his 1979 Album “Slow Train Coming”, called “Gotta Serve Somebody”. Truer words were never written. As business owners, we are all serving somebody, even if we are the top dog in the company. Indeed, we all have to serve somebody regardless of our stature or place in society. Unfortunately,…

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Trust Your Gut

What does trusting your gut mean? Some people call it intuition. Think of all the past experiences you’ve had in your life. If you are like most people, you have overcome many challenges. And in overcoming all those challenges, you have learned a few lessons along the way. Some of the lessons you’ve learned the…

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The Little Things

When meeting with business owners for the first time, I always look for the little things we can implement immediately to start seeing progress (translation more leads, clients, profits) in their business. It’s rarely a big thing that is causing them to lose business or plateau in their business. I found a great example of…

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29 Marketing Strategies

Do you have missing pieces in your marketing? Do you know how many marketing strategies you need to have in place to market your business effectively? You need 15 – 20 if you are serious about increasing revenue and having a successful business. And that may mean hiring someone to manage certain aspects of your…

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Get Control of Your Time

The fallacy of “time management” is something business owners have been pursuing since the beginning of time. But it’s really difficult to manage your time. So you have to reframe your view of time. You’ve probably heard the money management and budgeting phrase – “you’ve got to tell your money where to go”. The same…

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Don’t Let Your Web Designer Hold You Hostage

Every week, without exception, I run across someone who is being held hostage by their web designer. And this is what I mean by “being held hostage”. Let’s say, for example, you become dissatisfied with your web designer. They are not returning your phone calls, not doing the work as quickly as you would like,…

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You’re The Only One For Me

Dealing with difficult clients is something every business owner faces at some point. There is no getting around the fact that you sometimes end up working with clients that aren’t a good fit for your business. But it’s not the client’s fault that it’s not a good fit. It is up to you, as the…

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Shadow Work

We have been trained to be store clerks, grocery baggers, gas station attendants, and we have even become our own travel agent. That is the premise of a book written by Ivan Illich, an Austrian philosopher and social critic, in 1981 titled “Shadow Work”. Shadow work, according to Wikipedia, is the unpaid labor in any…

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