Mike Coleman Marketing Blog

One of the most common instincts in business is the desire to appeal to as many people as possible. On the surface, it seems logical: the bigger your audience, the bigger your potential revenue. But in practice, trying to serve everybody almost always leads to diluted messaging, weak positioning, and mediocre results. The Problem with “Everyone” When

A well-crafted, well-written email newsletter sent consistently to the right audience will grow your business and strengthen your brand. Showing up in their inbox with valuable information on a regular basis will also help you develop the know, like, and trust factor while keeping you top of mind when someone needs your product or service. But

Taking the time to find the client who is the right fit for your business matters a lot because difficult clients don’t just waste your time… they can also wreck your confidence if you’re not careful. Here are ten red flags that let me know if a potential client is not a good fit. As you

James Clear wrote one of my favorite books that I’ve read in the past year called Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. Every Thursday, he sends an email he calls 3-2-1 Thursday and it contains 3 ideas, 2 quotes, and 1 question to consider. In his email

Every business begins with an idea. It might come from noticing a gap in the market, wanting to solve a problem more effectively, or feeling inspired to build something better than what already exists. Ideas are exciting and full of potential, but they are only the starting point. What separates successful businesses from stalled ones