What is direct response marketing? Direct response marketing is a type of marketing that asks the reader (or listener) to take a predetermined, specific action that leads them to a buying decision. It includes a call to action with immediate feedback and response. For example, you may have visited a website where you were asked for your email address in exchange for an ebook, free report, white paper, or some other free download that would be beneficial to you. It can also be used offline in, for example, a direct mail campaign. You send a direct mail piece that has a specific call to action. This is usually a call to action that gets the to go to a specific landing page or page on your website where you offer them valuable information in the form of a free report or ebook in exchange for their email address.

Why direct response? You must hold every piece of your marketing accountable. And you must be able to measure your results. Direct response marketing allows you to do both.

Where do you use direct response marketing strategies?

  • Website
  • Social Midia
  • Video
  • Direct mail campaigns
  • Ads in the newspaper, magazines, bilboards
  • Radio advertising
  • TV advertising